Aug 16, 2013

Subaru’s range of reliable and surefooted All-Wheel Drive vehicles is now available to motorists across Shropshire following the appointment of Shukers as a main dealer for the Japanese brand in Shrewsbury.

Situated on Vanguard Way in Shrewsbury, the brand new Shukers Subaru showroom has been purpose-built for models from the famous All-Wheel Drive car manufacturer. 

Visitors to the dealership, which opened this week, will be able to test drive the full range of Subaru models, including the brand’s best-selling Forester SUV, the new XV compact crossover and critically-acclaimed BRZ sports car.  The dealership also incorporates a new aftersales centre for Subaru servicing and parts sales.

The interior of the showroom has been designed around ergonomics and tradition and is fitted with reclaimed furniture supporting local charitable organisations.  Industrial scenes of a bygone era also illustrate the history of Shukers and its parent company, Rubery Owen.  The building’s décor is designed to make a visit to the new Subaru centre more of an experience for customers.

“We think that drivers in the area will really appreciate Subaru’s unique engineering, high levels of equipment and go-anywhere ability,” suggested Vernon Hogg, Managing Director at Shukers.  “As well as a competitive model range, Subaru is known across the car industry for its legendary reliability – we’re confident that we can live up to this promise and exceed the expectations of our customers.”

Paul Tunnicliffe, Managing Director for Subaru UK, said: “Subaru UK’s expanding dealer network was recently ranked second in the country in the influential Auto Express Driver Power survey, testament to our dealers’ commitment to customer satisfaction.  For us, the customer experience is all about good technical knowledge and developing relationships with our customers, and we’re certain that Shukers will uphold these values in their dealings with customers across the region.”

To find out more about Subaru’s range of All-Wheel Drive models, visit

Located on Vanguard Way in Battlefield, near Shrewsbury (SY1 3TG), the Shukers showroom is open from 08:30-18:00 from Monday to Friday, and 09:00-17:00 on Saturdays.  For more information on the services available, please contact the dealership on 01743 444500.

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