Mar 14, 2018

Birmingham, 14th March 2018 – Subaru UK is pleased to be announced as Official Automotive Sponsor of the Ideal Home Show 2018, as the SUV brand continues its challenge to become the fastest growing UK automotive brand of 2018.

Bringing its fresh SUV range to home and property enthusiasts, Subaru will showcase the all-new XV, Outback, and Forester models around the annual show, held at Olympia London from 17th March to 2nd April 2018. Introducing show attendees to the 2018 line up, Subaru shows it really is ‘Better Where It Matters’ with its safety, capability and reliability credentials echoing the shows exhibitor’s designs, services and products

Show visitors will be able to see the versatile all-new XV up close and in the metal. Awarded the Euro NCAP Best In Class title for the Small Family Car segment and achieving the best overall score for child occupancy, the all-new XV is the perfect partner for modern homeowners whom enjoy the comforts of their homes and the adventure of the outside world. Its capabilities allow drivers the freedom to drive on and off-road with no effort – perfect for those building homes from the ground up or from the inside out.

Chris Graham, Managing Director of Subaru UK commented “The Ideal Home Show is a great opportunity for Subaru to interact with likeminded people, who love being active and creating new experiences for themselves and others to enjoy”.

“Our cars are built to facilitate new opportunities in every sense, from the person transporting materials to build their new house to the family moving into their dream home, they can do all of this in a Subaru knowing it has safety, reliability and capability purposefully crafted into the design and manufacture of their car”.

This year’s Ideal Home Show celebrates the enhancement of modern living and the innovation of space in homes throughout the years. Hosted by a plethora of celebrity and household favourites, the show welcomes visitors from across the country to interact with well-known exhibitors from the home and living sectors, including Subaru as the Official Automotive Sponsor. To book tickets, visit or call the ticket hotline on 0844 858 6763.

‘Better Where It Matters’ is the guiding ethos for all Subaru models in the UK, with safety, capability and reliability at their core. Subaru aims to be the fastest growing UK car brand of 2018, armed with a sturdy SUV lineup and the safest small family cars in Europe. For more on the Subaru range and details of official dealerships please visit today.


PR contacts:

Dev Mistry
Press & PR Manager
Tel: 0121 730 8192

Mob: 07807 284 368

Sam Pollock
PR Assistant
Tel: 0121 730 8199

Subaru: Better where it matters

A car’s grip on slippery roads matters. How your car keeps your family safe. That really matters. Reliability, year after year. That matters too. Subaru makes cars for people who understand what really matters and that’s why we build them better, where it matters. 

Subaru’s always-on Symmetrical All-Wheel Drive is standard on all our SUVs, providing unbeatable traction, control and confidence, no matter the conditions. Combined with a perfectly balanced Boxer engine, a Subaru can go places other cars can’t. 

Consisting of three SUVs, the core Subaru range includes the all-new XV, Forester and Outback; embodying safety, capability and reliability at their core. There’s also the Impreza, a nimble hatchback perfect for urban routes and long open stretches. Subaru’s sporting heritage is showcased in our range of performance vehicles; the 2017 British Touring Car Championship winning Levorg sports tourer, the BRZ and iconic WRX STI.

Since 1954, we’ve been making cars for everyday life and every challenge. Whether it’s a hiking holiday or the school run - capability, safety and reliability is engineered into every part. Subaru has earned a reputation for engineering excellence; we’re proud that our cars are built better, where it matters.