SUBARU UK STRENGTHENS ITS DEALER NETWORK WITH NEW APPOINTMENTS
Apr 4, 2018
- Four new Subaru dealer franchises appointed in Q1 2018
- Dealerships based across the UK to offer customers a higher level of locality
- New appointments follow new ‘Better Where It Matters’ brand direction for UK
- Appointments follow successful launch of all-new XV earlier this year
Birmingham, 4th April 2018 - Subaru UK, the SUV brand, announces the expansion of its UK dealer network with four new appointments across the UK.
Following the relaunch of the brand in the UK, fuelled by a new brand direction campaign ‘Better Where It Matters’, Subaru is strengthening its dealer network across the UK. The growing popularity of the brand is proving to be an added attraction to potential franchises, especially with the launch of the all-new XV.
New Subaru dealer appointments confirmed in Q1 and opening dates can be found below:
- 5th March 2018 - Budgen Motors Subaru, Shrewsbury
- 19th March 2018 - William Sawyer Cars, Andover
- 26th March 2018 – C S G Pollitts, Exeter
- 16th April 2018 - Leisure World Subaru, Brompton On Swale
Chris Graham, Managing Director for Subaru UK commented, “We’re proud to welcome all of our new franchisees to the Subaru UK network. This year is set to be an exciting period for Subaru and we’re looking forward to bringing all of our dealer partners along for the ride”.
Claire Ketchion, Group Dealer Development Manager for Subaru UK, added, “We recognise that to help Subaru thrive in the UK, we need to strengthen our network with franchises that understand what the brand is about. Subaru is set to go from strength to strength this year and we want our customers to know we really are ‘Better Where It Matters’.
The four new dealer openings follow the successful launch of the all-new Subaru XV earlier in 2018. The versatile model was awarded the Euro NCAP Best In Class title for the Small Family Car segment and achieved the best overall score for child occupancy safety earlier this year.
‘Better Where It Matters’ is the guiding ethos for all Subaru models in the UK, with safety, capability and reliability at their core. Armed with a sturdy SUV line-up and the safest small family cars in Europe, Subaru is pushing against the UK new car sales trend, showing growth year on year for Q1 2018. For more on the Subaru range and details of franchising opportunities please visit www.subaru.co.uk/corporate/franchising
Dev Mistry, Press & PR Manager
Tel: 0121 730 8192 Mob: 07807 284 368
Sam Pollock, PR Assistant
Tel: 0121 730 8199
Subaru: Better where it matters
A car’s grip on slippery roads matters. How your car keeps your family safe. That really matters. Reliability, year after year. That matters too. Subaru makes cars for people who understand what really matters and that’s why we build them better, where it matters.
Subaru’s always-on Symmetrical All-Wheel Drive is standard on all our SUVs, providing unbeatable traction, control and confidence, no matter the conditions. Combined with a perfectly balanced Boxer engine, a Subaru can go places other cars can’t.
Consisting of three SUVs, the core Subaru range includes the all-new XV, Forester and Outback; embodying safety, capability and reliability at their core. There’s also the Impreza, a nimble hatchback perfect for urban routes and long open stretches. Subaru’s sporting heritage is showcased in our range of performance vehicles; the 2017 British Touring Car Championship winning Levorg sports tourer, the BRZ and iconic WRX STI.
Since 1954, we’ve been making cars for everyday life and every challenge. Whether it’s a hiking holiday or the school run - capability, safety and reliability is engineered into every part. Subaru has earned a reputation for engineering excellence; we’re proud that our cars are built better, where it matters.