SUBARU SHOWS GROWTH BUCKING NEGATIVE INDUSTRY TRENDS
Apr 11, 2018
- Subaru new car sales show growth across first quarter of 2018 by 5.5%
- Industry new car sales down by 12.4% in first quarter of 2018
- Launch of all-new XV model in January 2018 proved successful for network
- Class leading safety credentials, accolades and fresh brand campaign aide in building brand trust and awareness
Birmingham, 11th April 2018 – Subaru UK shows growth in new cars sales across first quarter of 2018, countering the negative industry new car sales trends as reported by the SMMT earlier this month.
With growth for the safety focused SUV brand, Subaru UK shows positive progress in a competitive new car market which sees the manufacturer grow by 5.5% compared to the first quarter of 2017. This shows a stark contrast to the industry as a whole, as sales fell by 12.4% in the first quarter.
Surpassing first quarter targets by 19%, Subaru sales have been bolstered by the launch of the all-new XV model which accounted for over a third of Subaru sales overall in the quarter. The all-new XV, underpinned by the iconic Boxer Engine and Symmetrical All Wheel Drive partnering, garnered success early on in the quarter, being awarded Best In Class Safest Small Family Car 2017 by Euro NCAP. The successes continued as the all-new XV received a high commendation from WhatCar? in the “Safest Car Of 2018” segment of the annual awards, truly showing that Subaru is ‘Better Where It Matters’.
Chris Graham, Managing Director for Subaru UK, commented: “Subaru’s are about safety, reliability and capability at their core, which is what customers know and expect. We’ve invested a lot of time, effort and resource into showcasing those core elements this year and it’s great to see that our hard work is paying off”.
“The new product is going down positively with customers, our loyal network is growing and thriving, and it’s only the end of the first quarter. 2018 has already proved a successful year for Subaru UK and with exciting prospects still to come, we’re delighted that we’re out performing the UK market in terms of growth in 2018 so far”.
Subaru UK continues to push for growth throughout the remainder of 2018, a stance taken to revive the manufacturers presence in the UK and build on brand awareness amongst customers. Subaru UK is also benefiting from a number of forward orders taken for the second quarter, a position the network have not experienced for over 10 years. The brand also announced, earlier in April, the addition of four new appointments to the Subaru network, with sites based across the UK.
‘Better Where It Matters’ is the guiding ethos for all Subaru models in the UK, with safety, capability and reliability at their core. Armed with a sturdy SUV line-up and the safest small family cars in Europe, Subaru is pushing against the UK new car sales trend, showing growth year on year so far in 2018.
For more details on the Subaru range and dealer locations please visit www.Subaru.co.uk for more information.
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Subaru: Better where it matters
A car’s grip on slippery roads matters. How your car keeps your family safe. That really matters. Reliability, year after year. That matters too. Subaru makes cars for people who understand what really matters and that’s why we build them better, where it matters.
Subaru’s always-on Symmetrical All-Wheel Drive is standard on all our SUVs, providing unbeatable traction, control and confidence, no matter the conditions. Combined with a perfectly balanced Boxer engine, a Subaru can go places other cars can’t.
Consisting of three SUVs, the core Subaru range includes the all-new XV, Forester and Outback; embodying safety, capability and reliability at their core. There’s also the Impreza, a nimble hatchback perfect for urban routes and long open stretches. Subaru’s sporting heritage is showcased in our range of performance vehicles; the 2017 British Touring Car Championship winning Levorg sports tourer, the BRZ and iconic WRX STI.
Since 1954, we’ve been making cars for everyday life and every challenge. Whether it’s a hiking holiday or the school run - capability, safety and reliability is engineered into every part. Subaru has earned a reputation for engineering excellence; we’re proud that our cars are built better, where it matters.
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