SUBARU OPENS ITS DOORS TO PROSPECTIVE FRANCHISEES THIS MAY

Apr 30, 2018

Birmingham, 30th April 2018 – Subaru UK is pleased to invite prospective franchisees to its ‘open house’ franchising event, at the manufacturer’s Birmingham head office on 30th May 2018. Following the 5.5% year on year growth of the safety focused SUV brand, Subaru UK is looking to continue its positive 2018 trajectory through the active expansion of its dealer network.

Attendees to Subaru’s Open House will have the opportunity to meet senior executives, understand the brand values and discuss franchise opportunities. Surpassing first quarter targets by 19%, Subaru UK enjoyed a strong start to 2018 which included the launch of the all-new XV and a new brand campaign ‘Better Where It Matters’. Subaru UK also benefitted from high numbers of forward orders taken for the second quarter of 2018.

Prospective franchisees are invited to join the Subaru UK event to learn more about the iconic Japanese brand; famed for its safety, reliability and capability credentials. Subaru success continued in 2018 with the all-new XV and Impreza being named Euro NCAP’s Best In Class Safest Small Family Car of 2017, with the all-new XV receiving a high commendation in the Safety category at WhatCar?’s annual awards.

Chris Graham, Managing Director for Subaru UK, commented: “We’re looking forward to meeting new businesses and prospective franchisees at our Subaru Open House. The brand has enjoyed growth in 2018 and we’re looking to continue this by finding new partners to develop our network, where open points are available”.

Claire Ketchion, Dealer Development Manager for Subaru UK, added: “We’re looking for businesses that want to work with us to grow the brand and proactively engage with the public on all things Subaru. It’s an exciting time for the brand, especially following the success of the all-new XV earlier this year”.

Subaru’s Open House is aimed at prospective franchisees that are actively looking to partner with a new vehicle manufacturer in the near future. Due to the nature of the event, attendees must register in advance to book their place. For further details on Subaru’s Open House and to discuss potential open points in the Subaru UK network, please email Rebecca Lamsdale at RLamsdale@Subaru.co.uk at your earliest convenience.

‘Better Where It Matters’ is the guiding ethos for all Subaru models in the UK, with safety, capability and reliability at their core. Armed with a sturdy SUV line-up and the safest small family cars in Europe, Subaru is pushing against the UK new car sales trend, showing growth year on year so far in 2018. Locations of existing Subaru franchises can be found on www.Subaru.co.uk.

-ENDS-

PR contact:

Dev Mistry
Press & PR Manager
Tel: 0121 730 8192

Mob: 07807 284 368
Dmistry@IMGroup.co.uk

Sam Pollock
Press & PR Assistant
Tel: 0121 730 8199
Mob: 07857 033 731
spollock@imgroup.co.uk

Subaru: Better where it matters

A car’s grip on slippery roads matters. How your car keeps your family safe. That really matters. Reliability, year after year. That matters too. Subaru makes cars for people who understand what really matters and that’s why we build them better, where it matters. 

Subaru’s always-on Symmetrical All-Wheel Drive is standard on all our SUVs, providing unbeatable traction, control and confidence, no matter the conditions. Combined with a perfectly balanced Boxer engine, a Subaru can go places other cars can’t. 

Consisting of three SUVs, the core Subaru range includes the all-new XV, Forester and Outback; embodying safety, capability and reliability at their core. There’s also the Impreza, a nimble hatchback perfect for urban routes and long open stretches. Subaru’s sporting heritage is showcased in our range of performance vehicles; the 2017 British Touring Car Championship winning Levorg sports tourer, the BRZ and iconic WRX STI.

Since 1954, we’ve been making cars for everyday life and every challenge. Whether it’s a hiking holiday or the school run - capability, safety and reliability is engineered into every part. Subaru has earned a reputation for engineering excellence; we’re proud that our cars are built better, where it matters.

 

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